MOST BAKERS LOVE TO CREATE BUT DON'T KNOW SH*T ABOUT BUILDING A PROFITABLE BUSINESS...

Start making the money you DESERVE and step into your power as a THRIVING CEO!

Get READY to build the business of your dreams in just 10-weeks!

HELL YES! I'M IN!

ARE YOU SICK OF FEELING BURNT OUT, OVERWORKED AND UNDERPAID ALL THE DAMN TIME?

DO YOU...

→ Make the MOST amazing desserts and have the cutest packaging, but STRUGGLE to find customers to sell them to?

→ Post regularly on social media but feel like NOBODY’S listening?

→ Feel OVERWHELMED AF at the thought of handling sales, marketing, pricing, hiring, taxes, expenses and everything else ALL on your own?

→ Struggle to INCREASE your pricing and deliver quotes and estimates with CONFIDENCE?

→ Often miss your kids’ soccer games and postpone family vacays because you’re AFRAID your business will crash and burn if you step away or take time off?

→ Feel like you’re in this ALL by yourself, without ANYONE to support, understand or SHARE your journey with you?

I FEEL YOU SIS! AND TRUST ME YOU ARE NOT ALONE!

THE TRUTH IS BUSINESS IS NOT EASY. PERIOD!

Take it from me! The person who started her bakery business from NOTHING, after filing for bankruptcy, with NO MONEY, 3 young kids, and a sh*t ton of responsibilities! 


I KNOW how much time, energy, sacrifice and hard work it takes to get a business off the ground (let alone THRIVING)! 


But I ALSO know that if you SHOW UP differently, and do the HARD WORK, you can build something truly INCREDIBLE, that’ll bring you MORE peace, freedom, fulfillment and MONEY than you could’ve EVER imagined.


(Trust me, I did it– and it's possible for YOU too!)

If you’re WILLING to shake things up...

If you’re prepared to put in the WORK and do what’s necessary... 

If you’re 100% READY to LEVEL UP and become the BADASS CEO of a THRIVING baking business…

Then keep on reading!

HERE’S WHAT CAN HAPPEN WHEN WE FOCUS ON THINGS like

 

Pricing, Sales, and Strategy...

WE'RE LESS OVERWHELMED AND FEEL MORE INSPIRED, CREATIVE, AND ENERGIZED TO WORK ON OUR BUSINESS!

CREATE A SOLID FOUNDATION THAT YOUR BUSINESS CAN THRIVE OFF OF

INCREASE YOUR SALES YEAR AFTER YEAR

WE BECOME MORE CONFIDENT AND CLEAR ON OUR GOALS AND IN OURSELVES AS BUSINESS OWNERS

INTRODUCING..

PASSION TO PROFIT

The ultimate 10-week business masterclass for bakers who’re DETERMINED to SOAR and take their business to new heights

Get COMPLETE access to everything inside Passion to Profit (PLUS access to our ENTIRE VAULT of workshops + mini courses) for just $997*

I'M READY TO UP-LEVEL!

*Don’t wanna pay in full right away? Scroll down for our payment plans.

PASSION TO PROFIT IS NOT SOME BS GET - RICH - QUICK COURSE ON SALES OR PRICING

It’s a COMPREHENSIVE,10-WEEK DEEP DIVE into all things business, designed to empower YOU with the knowledge, cutting-edge strategies, tools and proven systems you need to UNLEASH your full potential and start making REAL money in your business.

GROW FROM THE PASSIONATE BAKER TO THE PROFITABLE BUSINESS OWNER!

You might be the BEST, most talented baker in the ENTIRE world 

BUT if you can’t close sales, PRICE your products with CONFIDENCE, and create a brand that people LOVE …


Your AMAZING products, skill, and talent will NEVER get the recognition you deserve! 

And friend, I don't want that for you. 

Passion to Profit has TRANSFORMED the lives of thousands of bakers by empowering them with the skills and strategies they need to go from homefront to storefront.

And I want YOU to experience that transformation too.

It doesn’t matter whether you’re just starting out or have been running a brick-and-mortar for half a decade.

IF YOU WANT TO...

✔ Double – hell even TRIPLE – your sales

✔ Increase your revenue year after year

✔ Hire some SUPPORT 

✔ Create more FREEDOM in your life

✔ GROW & scale your business to new heights

✔ Become an industry leader

✔ Belong to a SISTERHOOD of small business owners who are all rooting for you to WIN

PASSION TO PROFIT IS EXACTLY WHAT YOU NEED!

Our leadership training, branding, marketing strategies and systems-building cheat sheets are DESIGNED to help you take your business to the NEXT LEVEL. And start making the MONEY YOU DESERVE.

SIGN ME UP

JOIN FOR THE CONTENT, STAY FOR THE COMMUNITY

MEET JANELLE (AND EDDIE TOO!)

AKA your personal tough-love support team, here to PUSH you to unleash your CONFIDENCE and reach your FULLEST POTENTIAL

Hey, I’m Janelle! (And this is my husband Eddie!)

I’m an artist, educator, entrepreneur AND the founder of The Cake Mamas, an award-winning bakery that landed me on FoodNetwork, not once, not twice, but FOUR times! 

After 12 years of running my own brick & mortar with LOTS of HIGHS & LOWS along the way, I hung up my apron to coach and mentor small business owners like you – so you don’t have to learn the HARD WAY like I did!

Passion To Profit is the product of my YEARS of experience in the baking industry (I’m talking about the good, the bad, and the ugly!). 

It is the ULTIMATE compilation of my business expertise, secret formulas, and insider do’s and don'ts that successful people don’t want YOU to know.

Together with my husband, Eddie, we’ve already helped thousands of bakers build THRIVING businesses they LOVE and find a community of sugar sisters (and brothers) they can lean on.

And this year, YOU could be one of them!

Let’s do this, sis! 

WHAT YOU'LL GET INSIDE YOUR 10 WEEKS OF NO B.S ALL-VALUE-PACKED COURSE:

MODULE 1: GET YOUR HEAD IN THE GAME

Discover your own unique approach towards your business, and HOW you may be sabotaging your own success! Learn how to approach your business as the CEO you’re meant to be through goal-setting, creating new habits and mindset techniques! (AKA the get your sh*t together week!) 

MODULE 2: PRICING FOR PROFIT

Learn the IN’S and OUT’S of pricing your products! From labor, to cost of ingredients, overhead, packaging- this week is all about getting IN-DEPTH and IN DETAIL on HOW to price your products to actually make a PROFIT! You’ll also get your hands on the key formulas for pricing your products and raising your rates with confidence! 

MODULE 3: IDENTIFYING YOUR IDEAL CLIENT

Learn about ALL about how to create and identify your IDEAL client! We’ll cover brand positioning, creating unique value propositions (what sets you apart from your competitors and HOW to leverage it), client language, messaging and understanding your DREAM client’s mindset so you can turn them into LOYAL, RAVING, fans! 

MODULE 4: BRANDING FIRST, THEN MARKETING

Learn all things BRANDING and how to set your unique business apart from the rest! We’ll cover brand identity, brand messaging, and developing your voice and brand presence to create a recognizable, show-stopping brand.

MODULE 5: MARKETING AND SOCIAL MEDIA

This week is about all things MARKETING strategy! You’ll learn social media marketing do’s and dont’s, how to speak and attract your ideal client through social media, how to sell online, and how to turn your followers into loyal customers!

MODULE 6: THE CONFIDENT CLOSER

Understand the art of sales and how to CLOSE your dream clients with confidence every single time! You’ll also learn my proven SALES process and  how to create a positive client experience that will get them coming back for MORE!

MODULE 7: SYSTEMATIZING AND TIME MANAGEMENT

This is where you’re gonna learn all about SOP’S (standard operating procedures), organization,and working SMARTER, not harder in your business! You’ll learn all about inventory management, order processing, hiring, team building, and systems development!

MODULE 8: COURSE WRAP UP AND NEXT STEPS

Join us for our final Q&A, graduate to our alumni group and get access to our most popular BONUSES!

Author

It is soooo worth it! Totally changes your mind set. And it teaches you how to actually be profitable by using a formula for your prices. And also teaches you how to convey your value to your customers so they are willing to pay your new prices. The class is worth every penny. You'll make the money back quickly anyway

Xela Brown
Author

Very grateful for PTP. I've been using the Sales Scripts via email to communicate with clients and definitely notice the difference! It's the little progress | see that makes me super excited for 2021! I just booked a wedding vow renewal with another local baker who's work I remember admiring when first started. So super humbled & honored she choose me and my business. Thank you Janelle Copeland for creating this platform. I hope you have a well and speedy recovery.

Happy Friday everyone! 

Alexis Fletcher
Author

Janelle and Eddie, you have given me something no one can put a price on. Something beyond boosting my business. But you already know that! THAT is the foundation of what your "selling"- and I use that term loosely! because I didn't buy anything….I made a donation into my future, into myself. I AM a Badass. I AM strong. I AM independent. I AM taking risks. I AM confident. I AM more than I ever was before. I AM unstoppable. I can't thank you enough. AND THIS IS ONLY THE BEGINNING 

Brandy Nicole

JOIN AN AMAZING COMMUNITY OF BADA** BOSSES FROM ALL OVER THE WORLD!

 

When you ENROLL in Passion To Profit, you also get access to a THRIVING COMMUNITY of small business owners, bakers, and founders just like YOU, who’re gonna BLOW YOU AWAY with their UNPARALELLED love, guidance and support! 


The BEST part? Our community is full of people who’ve either been where you are right now OR are currently where you aspire to be one day. So there will always be someone you can turn to and go “OMG, you too, I thought I was the only one?!”


Get READY for an abundance of practical advice, encouragement and unwavering support from ALL sides. We all love to LOVE in this sisterhood!! 


Take it from me: What you’ll learn in Passion to Profit will level up your business – but the people you meet in our community will TRANSFORM your LIFE.

SAVE MY SEAT!

LET'S TALK

INVESTMENT

YOU WILL GET

Over 10+ HOURS of recorded, in-depth, materials to help guide you through every part of running a profitable business

LIFETIME access to all course materials, replays and recordings

Exclusive access to the Passion To Profit Facebook group – a PRIVATE community of bakers and small business owners who have gone through Passion To Profit

8 modules FULL of juicy business knowledge you NEED to know in order to build and grow a THRIVING, SUSTAINABLE, baking business

Downloadable tools, pdfs, resources, and materials you can refrence over and over again

Accountability! Because let's be real, life can get in the way of our BIG plans and sometimes we need someone to push and remind us why we're doing what we're doing

Over 20+ Hours of LIVE coaching with Janelle & Eddie so you can get your questions answered, get real advice, bounce ideas, and get ENERGIZED & INSPIRED to take some real action in your business

Expertise from someone who has spent over 14 years in the baking industry, who started from home, with nothing, and built her business into a multi-million dollar company!

YOU WON'T GET

Left hanging, feeling GHOSTED, wondering what the hell you even paid for. 

Constant ANXIETY wondering if you're doing the right things to grow your business

That awful feeling in your stomach when you think about HOW MUCH money you're potentially missing out on

Overwhelm, burnout, and feeling RESENTFUL towards your business

OKAY NOW THE NUMBERS

MAXIMUM SAVINGS

$997

BONUS: Get exclusive access to my ENTIRE VAULT of workshops + mini courses – 2-hour long coaching sessions JAM-PACKED with key business concepts and actionable tips and strategies. These include: Homefront To Storefront, Perfect Pop-Up, Money Mastery, Bake Your Way To 6-Figures, Funding your dream: How to fund your dream bakery, and How to DOUBLE your Holiday sales!  (valued at over $1,000)

PAy in full now

MAXIMUM FLEXIBILITY

$215 TODAY

And $215 for another 5 months and get the SAME amazing content and community! 

Pay $215 today
Author

Honestly, you guys changed my whole life. I was a broke preschool teacher with a hobby business and in one year my business has grown tremendously. What I made all last year in sales, I made in one month. I grew in confidence by taking PTP, so much so that I quit my job after we temporarily closed due to covid. I figured I didnt need it, I have my business. Simply by being more confident, open and positive, I've had so many more opportunities. The doors have literally flung open. People I dont know contact me for orders and I've had many chances to work with businesses- things I didnt even have my sights set on. I couldn't be more grateful to you and Eddie for helping me grow and change, and not only be a better business owner but a better me.

Lasondra Wilson
Author

Before Janelle:
Working myself to the bone, making $300/Mo in revenue for 8-10 orders, doing everything I can to get more orders, not realizing I'm losing money.

After Janelle:
Desperately trying to QUIT the bakery - I keep raising my prices so people stop ordering from me. They won't. $1,800 for four orders. I'm
making at least $75% profit. I'm not even sure the percentage because I keep arbitrarily increasing my prices.

Meggan Leal

THE A'S TO YOUR Q'S

How do I know if Passion to Profit is right for me?

Here’s the thing, friend – I don’t wanna waste my time OR yours. So I’m gonna be 100% real with you… 


Passion to Profit is right for you if:

  • You’re a baker, creator, artist or small business owner who’s super passionate about their work but kinda sucks at the business side of things
  • You’re beginning to think about selling your products and wanna learn how to make a PROFIT and get it right the first time around
  • You’re already running a business BUT you’re looking for the tools, strategies and guidance to take things to the next level (what got you here, won’t get you there, am I right?)
  • You’re TIRED of working for pennies and want to start making the MONEY you know you DESERVE
  • You want SUPPORT and GUIDANCE because, let’s be honest, running a business is really FREAKING HARD
  • You’ve been in business for AWHILE but have been feeling burnt out, questioning if you should throw in the towel
  • You’re tired of PLAYING SMALL and want to get access to expert, been-there-SLAYED-that advice that’s gonna help you RISE to the top FAST

If you can relate to ANY of these 7 points, Passion To Profit is EXACTLY what you need right now! 

Will I have to show up live every week?

We STRONGLY encourage members to attend our weekly LIVE group coaching calls. This is where Eddie and I go over each module in detail, and this is YOUR opportunity to interact with us directly – you can share your progress and success stories, and get answers to all your doubts, concerns and questions.


Ideally, we’d LOVE for you to join us for ALL of our live coaching sessions. But if life gets in the way and you can’t make it, that’s totally OKAY. Passion to Profit members receive LIFETIME access to ALL our live sessions – so you can sidestep the FOMO and watch and learn on your OWN time!

Will I lose access to the content after 10 weeks?

Oh, there’s NO WAY you’re gonna get rid of us that easily.


While the live coaching sessions and direct interactions will end after 10 weeks, ALL the content you receive through Passion to Profit will be yours to keep – so you can keep coming back to them whenever you need a refresher. 


AND you’ll also continue to have access to our PRIVATE FB community!

(cause once you’re apart of the tribe, you’re in it for life!)

Is this just another pricing course?

Passion to Profit WILL teach you to price your products, break down costs, INCREASE your sales, and do it all with a sh*t ton of CONFIDENCE.

But it’s WAYYYY more than just that.


Over the course of 10 weeks, you’ll ALSO gain the skills, tools, resources, and strategies you need to SUCCEED at productivity, goal setting, branding, exposure, social media marketing, sales, customer service and MORE.

The end goal? 

To give you a taste of REAL, LASTING SUCCESS! 

I can’t pay $997 right now. Can I still sign up?

Hell yes, you TOTALLY can! We understand that everyone has different financial responsibilities which is WHY we make it a point to make Passion To Profit as affordable as possible! That being said, we do offer a flexible payment plan option. 


Sign up for our payment plan – you pay $215 upfront to ENROLL. And then pay only $215/month for 5 months.  


(To put that in perspective, you can LITERALLY make that money back with just TWO cake sales a month)

Author

Omg | LOVE this!!! I am  SOOOO grateful to you Janelle & Eddie for teaching and inspiring me to BE better, DO better. The transformation in my life over the last 5 months is incredible. I can't even remember the old me. I only see possibilities & hope ahead. Love you .

PS.. I'm gunning for the next IRL

Rosie Delights
Author

Janelle Copeland since signing up for PTP, I have increased my prices across the board by 35% and there has been an increase in orders. This recent booking I know I would've probably charged 50% less than I did before PTP. I started out overwhelmed and overworked and underpaid. I now feel energized, inspired,motivated and optimistic.
Thank you!

Mollie Laurence

Turn your expensive a** hobby into a THRIVING, SUSTAINABLE business

I’M READY TO BECOME A BADASS CEO